SLI Systems Customer Everlast Achieves 6x Higher Conversions Using SLI Learning Search® to Accelerate E-Commerce Business
Global leader in boxing and fitness equipment improves online customer experience with advanced site search and merchandising
SAN JOSE, Calif., May 18, 2016 /PRNewswire/ — Everlast Worldwide Inc., a manufacturer, distributor and wholesaler of boxing and fitness equipment, recently rebuilt its e-commerce site, which led the company to control roughly 85% of the boxing products market (SportsOneSource LLC). As part of its increased focus on e-commerce, Everlast enlisted SLI Systems (SLI.NZ), a global leader and provider of e-commerce products and services for mid-to-large size Internet retailers and B2B sites, to improve its site search and merchandising to better connect shoppers with the products they are most likely to buy.
Everlast’s new search uses SLI Learning Search® technology, which learns from visitors’ site search activity and clickthroughs to deliver the most relevant search results. The new site also offers SLI Rich Auto Complete™ so that, from the first letter typed into the search box, shoppers view the items they want in an easy-to-click drop-down menu, decreasing the time they spend searching and increasing the number of products they see.
“The search relevance, analytics and merchandising controls are what set SLI apart,” said Mike Ebert, e-commerce director of Everlast Worldwide. “I could get SLI up and running quickly and deliver benefits right away. Even if I don’t touch it often, the solution is consistent and performs well all the time.”
Everlast also solved its need to showcase products in unique ways with the SLI Merchandising Console. With the ability to create banners on results pages and promote specific products, Everlast is now able to merchandise to two separate customer groups – its longtime customer base of boxing enthusiasts, and a new group of customers looking to add boxing to an overall fitness routine.
“With our previous platform’s site search, Everlast saw only 1% of site traffic using search and only 0.15% of those were converting,” added Ebert. “Since implementing SLI, the conversion rate increased more than 6 times and now revenue from search represents 10% of Everlast’s revenue.”
“World-class brands like Everlast deliver industry leading products and expect to provide the ultimate shopping experience for their e-commerce customers,” said Chris Brennan, CEO of SLI Systems. “SLI solutions helps Everlast online shoppers quickly and easily find and buy the boxing and fitness products they want, boosting the online sales and conversions of both loyal and new customers.”
About SLI Systems
SLI Systems (SLI.NZ) enables the world’s leading e-commerce retailers to accelerate sales by connecting shoppers with the products they’re most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI is the most chosen cloud-based site search provider to U.S. Internet Retailer Top 1000 retailers. The company’s patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI operates on five continents. For more information, visit www.sli-systems.com.