NRS, a 10-Year SLI Systems Customer, Continues to Achieve Ongoing Site Search Success

Global sporting retailer experiences a 217% increase in e-commerce conversion rate – SEATTLE – September 29, 2014 – SLI Systems (SLI.NZ), an e-commerce acceleration provider for mid- to large-size e-commerce vendors and Internet retailers worldwide, today announced that its ten-year customer, NRS (formerly known as Northwest River Supplies) continues to realize significant business gains and high customer satisfaction through the use of SLI Systems’ site search products.

“Search functionality is one the greatest contributors to our e-commerce sales success as it enables customers to quickly find the products they are seeking,” said David Blue, director of sales and marketing at NRS. “For ten years, SLI’s site search technology has learned from user behavior and presented the NRS products customers want to buy. With SLI’s support, we have experienced a 217% increase in our e-commerce conversion rate over the past five years. Also, we now benefit from a 3.64% bounce rate, which is far below the industry average.”

The SLI e-commerce acceleration team collaborates with the NRS marketing team to ensure the NRS site reflects an updated layout and design, as well as the latest innovations in merchandising and site search technology. Key features on the NRS website today, powered by SLI, include:

  • Rich Auto Complete – Which speeds the shoppers’ path to the right product by automatically presenting relevant products, images and other information as soon as visitors start typing letters into the search box
  • Dynamic Product Banners – Automatically displays merchandising banners on e-commerce product pages with items related to visitors’ web search phrases
  • Ratings and Reviews – Displayed on search pages, to help guide product decisions
  • A “Learn” Tab – With helpful information, such as tips for inflating a kayak or a camping gear checklist, adding value to the user experience and driving additional sales
  • Color Swatches – Showing how products will look in an array of colors

“Our 10-year relationship with NRS is testament to the fact that SLI continues to be a pioneer in search, and is committed to offering optimal results and support,” stated Tim Callan, CMO, SLI. “We are looking forward to continuing our relationship with NRS, a leading e-commerce provider of whitewater sporting supplies, over the years to come.”

About NRS
NRS is a leading manufacturer and distributor of innovative, rugged paddling gear and high-performance inflatable boats and SUP boards. Born in a college professor’s garage in 1972 as Northwest River Supplies, the Moscow, Idaho company has become a major force in the outdoor industry and an important ambassador for the paddlesports community – inspiring and equipping countless boaters in the US and around the world.

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About SLI Systems
SLI Systems (SLI.NZ) enables the world’s leading e-commerce retailers to accelerate sales by connecting shoppers with the products they’re most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI is the most chosen cloud-based site search provider to Internet Retailer Top 1,000 retailers. The company’s patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI operates on five continents. For more information, visit